Marketing Director Acknowledged for Driving Communications with Partners, Increasing Demand and Lead Generation Across Regions, and Helping to Advance Company’s Success in the IT Channel
SUNNYVALE, Calif, May 11, 2020 — Nexsan, a StorCentric Company, and a global leader in unified storage solutions, announced today that CRN®, a brand of The Channel Company, has named Judy Kaldenberg, Marketing Director, to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision and achievements of a select group of women, this prestigious, annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all areas of the IT ecosystem, including technology vendors, distributors, solution providers and other IT organizations.
The CRN® editorial team selects the honorees from an extensive list of exceptional women acclaimed for their contributions to IT channel advocacy, growth, and thought leadership. Kaldenberg was chosen for her contributions to advancing Nexsan’s success in the channel, which included doubling the involvement of Nexsan channel partners in MDF events, leading to an increase in demand and lead generation across each region, and a significant growth in sales. Kaldenberg also worked strategically with marketing leadership within the Nexsan distributor ecosystem to drive deeper engagement across their partners in activities such as training and customer events. Additionally, Kaldenberg rolled out an updated content syndication site for partners to utilize. This site helps keep SEO and web traffic on partners’ web pages and assists with translating content to social media channels. Kaldenberg also reintroduced NEXCouncil, which drives better communication between Nexsan’s executive team and the company’s top channel partners.
“CRN’s 2020 Women of the Channel list recognizes an accomplished group of influential women leaders whose strategic vision and unique achievements accelerate channel growth through cultivated partnerships, innovative thought leadership, and unwavering dedication to the IT channel,” said Bob Skelley, CEO of The Channel Company. “We are proud to honor them for their accomplishments and contributions to driving channel success.”
“It is an honor to receive this recognition from CRN, one of the leading voices in the channel community,” said Kaldenberg. “I credit this recognition to the fact that Nexsan is 100% focused on empowering channel success, and consequently I receive unqualified support from every corner of the company.”
“Of course, this is quite clear from a product perspective,” she continued. “For instance, we just introduced our E-Series 32F storage platform to meet the need for dense capacity with QLC NAND, providing performance with unbeatable economics for the most demanding enterprise environments. We recently made major performance and connectivity enhancements for our BEAST platform with the BEAST Elite and Elite F introductions. And, we added RoCE and private blockchain technology to our award winning Assureon® solution. These enhancements were a direct result of the fact that we stay close to our channel partners and end customers to ensure our data storage solutions are able to meet their requirements today, and into the future.”
The 2020 Women of the Channel list will be featured in CRN® Magazine on June 8 and online at www.CRN.com/WOTC.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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Nexsan® is a global enterprise storage leader, enabling customers to securely store, protect and manage critical business data. Established in 1999, Nexsan has built a strong reputation for delivering highly reliable and cost-effective storage while remaining agile to deliver purpose-built storage. Its unique and patented technology addresses evolving, complex enterprise requirements with a comprehensive portfolio of unified storage, block storage, and secure archiving. Nexsan is transforming the storage industry by turning data into a business advantage with unmatched security and compliance standards. Ideal for a variety of use cases including Government, Healthcare, Education, Life Sciences, Media & Entertainment, and Call Centers. Nexsan is part of the StorCentric family of brands. For further information, please visit: www.nexsan.com.
StorCentric provides world-class and award-winning storage solutions. Between its Drobo, Nexsan, Retrospect and Vexata divisions, the company has shipped over 1M storage solutions and has won over 100 awards for technology innovation and service excellence. StorCentric innovation is centered around customers and their specific data requirements, and delivers quality solutions with unprecedented flexibility, data protection, performance and expandability. For further information, please visit: www.storcentric.com.